Patrick Anders: VP, Experience Design Director at Colle McVoy

I’ve spent my career designing experiences that live at the intersection of brand, utility, and human need — whether thats shaping how guests discover solutions at Target, optimization language for DEWALT navigation, or unifying brand ecosystems across into a single digital platform.

I believe design to be the rendering of intent, the creation of desired human behaviors for business outcomes. Where brand ambition meets user expectations.

At Colle McVoy, I lead UX and interactive design for a mix of digital and physical experiences—overseeing enterprise redesigns, component libraries, in-store merchandising systems, and everything in between. My teams have delivered for brands like DEWALT, Roundel (Target), Goodyear, Invisalign, and US Bank, always with an eye toward clarity, usability, and business impact.

I’m based in Minneapolis, where I balance design leadership with coaching soccer, helping as a dance dad, and co-leading a family of 5.

Some more copy then.